Arsenal agree £170m kit deal with Puma

Arsenal have agreed the biggest kit deal in
English football with sports giants Puma.
They have struck an agreement worth in
excess of £30m-a-year which could see the
five year contract worth £170m in total.
The deal worth more than Liverpool’s new
£25m-a-year contract with Warrior and
brings to an end Arsenal’s 20-year tie-up
with Nike.

The deal, which will not be announced
officially for some time, will give Arsenal
major additional financial clout on top of
the £150m five year shirt sponsorship deal
with Emirates.

Arsenal boss Arsene Wenger has already
been promised £70m to spend on transfer
targets this summer as the club looks to
rebuild and strengthen the squad.

Fiorentina’s striker Stevan Jovetic tops the
list of targets but his price could go above
£20m and that would be new territory for
Arsenal.

However, the new kit deal will give them
confidence that they can spend big.
It will also be a major coup for Arsenal
chief executive Ivan Gazidis on top of the
Emirates deal and will strengthen his belief
that the club are making major strides
forward off the pitch which will enable them
to compete for the biggest signings.

The new agreement dwarfs the current kit
deal with Nike, which is worth £55m over
seven years and expires at the end of NEXT
season.

American sportswear giant will now
concentrate on Manchester United ,
Barcelona and the England team. They are
also due to renegotiate with United shortly
as their current 15 year deal worth £287m
is due to expire soon.

Nike had an exclusive renegotiation clause
with Arsenal which has now expired and
they have clearly decided not to renew.
Nike declined to comment last night.
Arsenal are also bound by a confidentiality
agreement.

A source close to Nike said: “Nike were
keen to work with Arsenal, keen to keep it
going, but not at any price.”

Adidas were in pole position for the Arsenal
deal and had even put forward designs but
they announced last month that they would
not be bidding. Liverpool’s kit makers
Warrior were also keen.

But Puma are understood to have blown
the opposition away in negotiations with
Arsenal who were driving a hard bargain.
Puma were Tottenham’s kit makers before
Under Armour and are clearly hoping that a
tie-up with Arsenal will put them back as
major players in the football market.
Furthermore, Puma have strong links with
the African market and that is an area
where they believe Arsenal are particularly
strong and have even bigger potential.

http://www.mirror.co.uk/sport/football/news/arsenal-agree-puma-kit-deal-1874661

Wow! Big news if this is true, would never have thought our commercial team could pull off such an impressive deal. Will be huge for our lacking commercial revenue and also think if this happens that we'll be able to hold on to our best players and spend a bit more on better ones. Feel really excited for what might happen this summer since even Wenger has mentioned that we're basically through the worst part of needing to penny pinch. Here's to hoping.

that is a huge deal!!!!


my only problem is i hate the designs of puma kits lol

Conspiracy theories but a certain Cesc Fabregas is one of Puma's high profile players and he is surplus to the Barca midfield. Plus he's been house hunting in London. Does this all add up to something?

Michael Foster wrote:that is a huge deal!!!!


my only problem is i hate the designs of puma kits lol

Beggars can't be choosers. Biggest kit deal for an english team. And it's not like nike's been particularly great with their kits all the time. Plus Dortmund has a good looking kit and they sponsor them as well. This money could really push us into the top tier of football, this plus the 30 odd mill from emirites every year, that's 60mill just from two sources a year.

Vanig Bostanian wrote:Conspiracy theories but a certain Cesc Fabregas is one of Puma's high profile players and he is surplus to the Barca midfield. Plus he's been house hunting in London. Does this all add up to something?

i have been hearing a few little whispers coming from places regarding this..how yes indeed he is buying a house in london and is not finding himself more frustrated for not being a regular in the catalan 11

http://redlondon.net/2013/05/15/stunner-is-this-gunners-new-gold-puma-kit/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+RedLondon+%28Red+London%29

Seen this kit in a few different places today. If true than I really like it.

That kit is amazing!!! Hats off to them if its true!!!!

To be honest....there must be some truth to that photo....if not someone somewhere is bloody amazing with creating images!!!!

Indeed it is amazing but it's not real. It's made by a guy on twitter named @Lagvilava7 . He usually creates some amazing Arsenal related pictures.

http://www.mirror.co.uk/sport/football/news/arsenal-new-puma-kit-revealed-1890582?utm_source=twitterfeed&utm_medium=twitter

Credit where its due...that is a spot on creation.....

I'm colour blind. Is that Green?

If that's the away shirt, I won't have a chance when we are wearing it against red teams.

It's gold...more of a lighter shade of gold...